
A model unique to Québec
As an accredited partner of the international 1% for the Planet network, Aventure Écotourisme Québec coordinates the 1% for the Planet Outdoor Fund as part of a unique partnership.
In 2019, Aventure Écotourisme Québec joined the 1% for the Planet movement as an organization that helps protect the environment through its Ecotourism certification.
In 2020, it became the first tourism association to partner with this international network by creating the 1% for the Planet Outdoors Fund and becoming a representative of this concept in Quebec.

Why a fund?
Together, we are able to support more effectively structuring projects that have a significant impact on the environment. The sales figure of Aventure Écotourisme Québec’s member companies totals over $140 million. With the participation of all our members, we have the potential to invest $1.4 million annually!

How does it work?
On a voluntary basis, Aventure Écotourisme Québec’s member companies commit to donating 1% of their sales to the Fund each year, whether they are profitable or not. They then automatically become members of 1% for the Planet, in addition to participating in the 1% for the Planet Outdoor Fund.
The funds that are raised are donated to Quebec non-profit organizations. They are managed by a management committee made up of representatives of the donor companies and civil society, who ensure that the investments have a maximum and sustainable impact.
The management committee’s decisions are guided by an expert in sustainable development and by 1% for the Planet, which certifies non-profit organizations to receive donations.
The 1% for the Planet Outdoor Fund can also receive donations from organizations that are not involved in this Quebec movement but are members of 1% for the Planet.
A natural committment
For Christine Choinière and Hugo Lavictoire of KSF, it is a question of respect for future generations.
For Richard Rémy, guide and founder of Karavaniers, we must act together and now.

1% for the Planet, an internationally recognized movement
Launched in 2002 by Patagonia founder Yvon Chouinard and Blue Ribbon Flies founder Craig Mathews, 1% for the Planet has donated over $250 million to environmental nonprofits to date. Today, 1% for the Planet is a network of more than 3,000 corporate members, a new and growing core of individual members and thousands of nonprofit partners based in more than 90 countries.
By working together with this international movement, we are taking a credible and internationally recognized approach.
1% for the Planet :
- certifies the non-profits that will receive donations;
- ensures that the 1% for the Planet Outdoor Fund is managed in accordance with its guiding principles;
- provides expertise in managing the Fund’s investments and communications.
Visit 1% for the Planet’s website to learn more.
Stay tuned on our actions
PRESS RELEASES (in french)
- 2023 : 228 000 $ remis à dix initiatives environnementales québécoises en 2023
- 2022 : 105 000 $ pour la planète en 2022
- 2021 : Un premier bilan positif pour le Fonds plein air 1% pour la planète
ANNUAL REPORTS (in french)
Ready to join the movement?
FAQ
1% for the Planet Outdoor Fund
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1. How much of the funds raised are used to pay the Fund's administration costs?
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2. Isn't offsetting greenhouse gas emissions a false solution to the climate emergency?
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3. Isn't this just another solution to clear one's conscience?
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4. How is the Fund managed?
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5. How does the Fund select the projects it supports?