1 planet.
1% for its future.
Nature is Quebec’s greatest wealth. It is the raw material that allows our businesses to offer incredible experiences to our visitors.
In the context of climate emergency and major environmental issues, a growing number of adventure travel and ecotourism businesses choose to protect the environment by joining 1% for the Planet and committing to donate 1% of their sales to the 1% for the Planet Outdoor Fund.
We support nature conservation in Quebec
The 1% for the Planet Outdoor Fund supports impactful projects across Quebec. Each year, the funds collected are awarded to local organizations working to protect the province’s natural environment. By pledging 1% of their sales, participating businesses take tangible steps to reduce their ecological footprint. And when you choose to support these companies, you’re helping build a more responsible tourism industry!
Since the Fund was created in 2020:
Our donations helped drive these achievements:
5 years of tangible impacts here in Quebec!
We support projects that contribue to:
- land and water ecosystem protection
- wildlife protection
- climate change mitigation and adaptation
A portion of the funds is also invested directly in Quebec’s adventure travel and ecotourism businesses to support the implementation of sustainable and responsible practices.
Action Area 1: Protecting Terrestrial and Aquatic Ecosystems
Supporting PRIVATE LAND conservation projects
Corridor appalachien (supported in 2024)
projeCt IMPACTS:
- 40 landowners supported during the year.
- 9 owners made new formal commitments to protect their land.
- 24 ecological assessments carried out on owner sites.
- 174 hectares protected.
- 13,600 updates published and 2,500 newsletters emailed.
Supporting an application to secure nature reserve status for the park territory
Parc nature de Pointe-aux-Outardes (supported in 2024)
projeCt IMPACT:
- Application to create a nature reserve in the park.
Securing IPCA status for the Magpie River
CPAWS Québec (supported in 2023 and 2024)
projeCt IMPACTS:
- IPCA status secured for the Magpie River: international recognition of a 2,630 km2 area.
- Action taken to include the river in the federal and provincial registers of protected areas, which would guarantee its legal protection in perpetuity.
- Mention of the Magpie River in two feature-length documentaries, dozens of media articles and international reports, including by Radio Télévision Suisse and Le Monde.fr.
- More than 23,000 YouTube views reached for the manifesto on the protection of the Magpie River.
Éco-corridors laurentiens
Preserving the Laurentian Ecosystems
Éco-corridors laurentiens (supported in 2023 and 2024)
projeCt IMPACTS:
- 106 hectares of private land protected or in the process of being protected.
- 5,300 trees planted in agricultural areas.
- 300 trees planted in the Val-David–Val-Morin regional park.
- 7.4 km2 area addressed and restored.
- 950 people made aware of the issue through training activities.
- Agreements signed by 18 landowners from more than 5 municipalities.
- Habitats protected for 55 vulnerable wildlife species.
© Peter_Holcomb
Taking action to preserve the natural state and water quality of the Magpie and Kipawa Rivers
Fondation Rivières (supported in 2023)
projeCt IMPACTS:
- More than 20 environmental, recreation, tourism and university groups, as well as signatories from the Innu community, took part in the initiative.
- 27 MPs responded personally to the Foundation’s requests, and were able to share their concerns about the inadequate format of the public consultation for the Quebec population and the territory.
Supporting conservation and recreational tourism in the Rivière Noire corridor
Fiducie de conservation des écosystèmes de Lanaudière (supported in 2023)
projeCt IMPACTS:
- Perpetual conservation of 2 additional hectares.
- Identification of 20 sites of interest for protection efforts and outreach to 15 landowners.
- Direct benefits for 5 vulnerable wildlife species.
OLYMPUS DIGITAL CAMERA
Rallying citizens to protect rivers
Fondation Rivières (supported in 2022)
projeCt IMPACTS:
- Impact analysis of the Lac-Simon dam on the Petite-Nation River, in response to concerns raised by several local organizations regarding water levels.
- Nearly 230 people took part in events held during Grand Splash Week.
Waste detection by drone
projeCt IMPACT:
- Reinforcement of leading-edge expertise in cleaning up polluted natural environments.
Protecting Cambrian and Nachicapau Lakes
CPAWS Québec (supported in 2021)
projeCt IMPACTS:
- Video produced on Cambrian and Nachicapau Lakes together with the NNK.
- Facilitation of a consultation workshop.
Action Area 2: Protection of Wildlife Species
Monitoring beluga whales in the St. LawrencE
Group for Research and Education on Marine Mammals (supported from 2021 to 2023)
projeCt IMPACT:
- Process automated to collect data on beluga whales, with the aim of better protecting this emblematic species of the St. Lawrence.
© Ghyslain Caron
Protecting the critical habitat of the copper Redhorse
CPAWS Québec (supported in 2021)
projeCt IMPACTS:
- Ministerial order issued prohibiting the destruction of the critical habitat of the copper redhorse.
- Dozens of articles published on this subject in the media.
Action Area 3: Combating and Adapting to Climate Change
Planting trees for a greener future
Arbre-Évolution (supported in 2023 and 2024)
projeCt IMPACTS:
- 708 trees and 61 shrubs planted, enabling the sequestration of 413.74 tons of carbon over the next 50 years.
- Area of 8,342 m² developed and protected.
- 160 volunteers involved.
Rallying students and their families to combat climate ChangE
Carbone Scol’ERE Program – Coop FA (supported from 2022 to 2024)
projeCt IMPACTS:
- More than 1,000 classes impacted across 17 regions.
- More than 22,000 students made aware of climate issues.
Purchasing Gold Standard-certified carbon credits
Planetair (supported from 2021 to 2025)
projeCt IMPACT:
- Offsetting 22,105 tons of GHGs to counterbalance emissions from the adventure tourism and ecotourism industry through investments in projects designed to generate equivalent CO₂ reductions in the atmosphere.
Action Area 4: Supporting the Socio-ecological Shift of the Adventure Tourism and Ecotourism Sector
Supporting adventure tourism businesses assessing their GHG emissions
Low carbon transition cohort with Aventure Écotourisme Québec and Ellio (supported in 2023 and 2024)
projeCt IMPACTS:
- GHG assessment tool created, tested and refined.
- 11 carbon audits conducted.
- 6 workshops organized to co-create plans to combat and adapt to climate change.
- 4 networking events held with specialists.
- 35 courses of action identified to reduce the GHG emissions of businesses.
- Tool distributed to create a climate change adaptation plan.
This project receives financial support from the Quebec government under the Sustainable Destination and Concerted Action program, a support measure coordinated by the Fonds d’action québécois pour le développement durable (FAQDD) stemming from the 2030 Plan for a Green Economy and the 2020-2025 Action Plan for Responsible and Sustainable Tourism.
Creating a GHG emissions assessment tooL
Tourisme durable Québec (supported in 2023)
projeCt IMPACT:
- First-ever GHG emissions calculation tool created for the Quebec tourism industry. Tourism businesses can now identify the main sources of their emissions.
Assistance in conducting 202 eco-responsibility diagnoses and action plans
Aventure Écotourisme Québec and Les Pages vertes (supported from 2021 to 2025)
projeCt IMPACTS:
- 206 businesses (80% of AEQ members) supported in sustainable development with diagnoses, action plans and eco-responsible ratings.
- 14 advisors trained in eco-friendly action plans.
- Les Pages vertes rating integrated into the standards of the AEQ Ecotourism attestation.
Discover how far we can go with 1%
The adventure tourism and ecotourism industry is committed. Follow this link to learn more about the Fund's objectives, how it works, and how to get involved.