1% to protect it.
Nature is Quebec’s greatest wealth. It is the raw material that allows our businesses to offer incredible experiences to our visitors.
In the context of climate emergency and major environmental issues, our adventure travel and ecotourism businesses choose to protect the environment by joining 1% for the Planet and committing to donate 1% of their sales to the 1% for the Planet Outdoor Fund.
For a responsible outdoor experience in Quebec, choose a business that commits to the 1% for the Planet Outdoor Fund.
raised for nature protection in Quebec
tons of GHGs offset
We support projects that:
- protect terrestrial and aquatic ecosystems
- protect animal species
- climate change mitigation and adaptation
A portion of the funds is also invested directly in Quebec’s adventure travel and ecotourism businesses to support the implementation of sustainable and responsible practices.
Projects supported by the
1% for the Planet Outdoor Fund
Group for Research and Education on Marine Mammals (GREMM)
$41,600 to support the hiring of a research professional who will work on the implementation of a marine mammal identification platform that uses artificial intelligence.
$15,000 to support the St.Lawrence Beluga Offshore Monitoring Program.
Adoption of beluga DL9051 (Écol’eau)
Canadian Parks and Wilderness Society (CPAWS Quebec)
$20,000 for a campaign to have the Magpie River designated an Aboriginal and Community Heritage Area (ACHA), an internationally recognized protected area concept.
The protection of the Cambrian and Nachicapau Lakes area, the traditional territory of the Naskapi Nation of Kawawachikamach.
The protection of the critical habitat of the copper redhorse, a threatened species unique to Quebec.
$36,600 to support two citizen engagement projects:
Actions towards the preservation of the natural character and water quality of the Magpie, Kipawa, and Petite-Nation rivers, among others, by helping the communities involved to participate in the public debate in order to perpetuate the recreational use of these rivers.
The Grand Splash Week event (July 2022) which objective is to democratize access to water.
$20,000 for a citizen science project to identify biodiversity hotspots in the Laurentian ecological corridors in order to consolidate ecological corridors that are vital to the survival of wildlife species.
Arbre Évolution Coop
$12,500 for the Carbon riverain™ Program to expand riparian strips into agricultural land and convert field crop space into biodiverse forest areas.
$7,500 for the Reboisement social™ Program to create islands of biodiversity beneficial to wildlife, population health and climate resilience.
Lanaudière Conservation Social Trust
$10,000 for an ecological characterization, canvassing and protection project for natural areas that can also serve as low-impact outdoor activity sites in the Black River corridor and other routes.
$26,600 to support the Carbone Scol’ERE Program, where kids are invited to take up challenges with their families so that they can change some of their habits in order to avoid GHG emissions.
$16,600 for the development of a unique expertise in cleaning lakes and rivers with tools that will aid waste quantification and localization.
$88,450 for the purchase of Gold Standard certified carbon credits (the equivalent of 5,000 tons of GHGs) from GHG emission reduction projects, as part of an effort to move Quebec’s adventure tourism and ecotourism sector onto a collective carbon neutral path by 2025.
$8,000 for a pilot project to calculate the GHG emissions of the adventure tourism and ecotourism sector in Quebec, conducted as part of the 13 sustainable development goals that this sector is committed to achieving by 2025.
Les Pages vertes
Nearly $50,000 to support 125 member businesses of Aventure Écotourisme Québec in a complete sustainable development process, which includes obtaining an eco-responsible rating and a sustainable development action plan.
Discover how far we can go with 1%
The adventure tourism and ecotourism industry is committed. Follow this link to learn more about the Fund's objectives, how it works, and how to get involved.