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About 1% for the Planet

Since 1990, the mission of Aventure Écotourisme Québec is to "Defend, represent and promote the interests of professional adventure tourism and ecotourism businesses in Quebec, with a view to developing a quality tourism offer in the adventure tourism and ecotourism sectors. »

Recognized by the Ministère du Tourisme du Québec as a leader in nature and outdoor tourism, and a member of the Adventure Travel Trade Association, Aventure Écotourisme Québec brings together within its network professional companies specializing in adventure tourism and ecotourism. The Association ensures the quality and safety of the services offered according to rigorous criteria.

Since 2019, Aventure Écotourisme Québec has been accredited by 1% for the Planet as an organization contributing to the protection of the environment through its ecotourism accreditation.

In 2020, it became the first nature and adventure association to partner with 1% for the Planet and set up the Outdoor Fund 1% for the Planet by becoming a 1% for the Planet brand representative organization.


About 1% for planet

It all started when two businessmen met and shared their common love of the outdoors. Conscious of their responsibility to protect our planet, they decided to donate 1% of their sales to the environment, whether profitable or not.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and launched a worldwide movement that today includes more than 1,800 companies and thousands of private donors in 60 countries.

See the video presentation of 1% for the Planet